Josephine Green studied History and Politics at Warwick University in England. She has worked both in International Marketing and Sales and in Futures and Socio- Cultural Research for companies and organizations. Since 1997 she is Senior Director of Trends and Strategy at Philips Design, Royal Philips Electronics. Her main role is to promote new thinking, new ideas and new knowledge, particularly in the field of Fore sight and Society, Cultures and People Re search, and its application to strategic thinking, innovation and growth. She is responsible for the ‘Strategic Futures Program’ that helps thinking about customers and implements a human focused approach to innovation and new value creation.
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